Marketing Image Library
Branding | Direction | UX
On a busy marketing team at a fast-paced company, sometimes design needs to be self-service.
Enter the marketing image library, a collection of branded images edited and curated by me to fulfill needs across the insightsoftware marketing team. Each set had images pre-set for application across multiple campaign touch points, including email campaigns, website, social media, and webinar powerpoint slides. The original collection had 30+ sets of campaign images, themed icons, and product mockups. All were preemptively designed and approved for the growth, web, and content teams to use on tight turnarounds.
Create Your Campaign Quickly
The library makes it easy to pull together consistent imagery across all marketing touchpoints, designed to work with existing templates and applications. Fellow marketers could publish and promote their webinar or campaign via our website, email, or share on social media without delay.
Designed With Your Presentation In Mind
High quality images optimized for pitch decks, webinars, and other powerpoint presentations. Icons were built for a customizable powerpoint library, organized by product areas of interest for additional guidance. Tutorials for using the template and self-service application were also provided.
All In One Place
Organized for easy navigation and image selection, made fully accessible via a SharePoint site for a streamlined experience across the team.
